Digital Marketing Course in Nepal with AI, SEO, WordPress, Meta Ads, Google Ads, Growth Marketing

The current fee is NPR 24,200 for the full 8-week, 80-hour program. Classes run Monday to Friday for 2 hours of live session per day, giving you 80 guided hours plus another 2 hours of expected daily self-study (campaign builds, content drafts, SEO audits, analytics deep-dives). On Day 5 each week, the last 1 hour of the live session is a built-in revision and campaign-clinic block for consolidation and doubt-clearing. Payment by cash at our Old Baneshwor office, bank transfer, or Fonepay.

No technical background is required. What helps most is active social media familiarity, spreadsheet comfort and curiosity about how campaigns are measured and improved. The Saarathi Gate Assessment runs before Day 1 as a no-pass/no-fail diagnostic that just maps your starting point so trainers can tune support from day one.

Yes, all three. AEO (Answer Engine Optimisation) is getting picked as the direct answer on Google: featured snippets, People Also Ask and AI Overviews. GEO (Generative Engine Optimisation) is getting quoted inside ChatGPT, Perplexity and Gemini answers. You learn both ideas in Week 2, then build and test them on your own site in Week 5. Growth marketing is growing a business with small, measured tests across the whole customer journey. It starts in Week 1 (AARRR funnel, North Star metric), continues in Week 3 (ICE-scored test ideas) and ends with the next tests in your Week 8 report.

Four phases, in order. (1) Foundations across three weeks (a real third of the course): the channels, the funnel, growth marketing (AARRR funnel, North Star metric), your audience and positioning; then how search, social and AI-search actually work, plus marketing math (CPM, CPC, click-through rate, conversion rate, cost per lead, ROAS, breakeven) and attribution; then SEO, measurement and A/B testing fundamentals, a keyword-and-intent map, a written measurement plan, and your site and hosting setup. (2) SEO plus owned channels: build a fast WordPress site and connect it to Search Console, get the technical basics right (site speed, structured data, a Screaming Frog crawl), do keyword research and write content that ranks with the trust signals Google rewards (EEAT), run email deliverability and YouTube SEO, then earn links, win local search with Google Business Profile, and structure content for direct answers and AI answers (AEO and GEO). (3) Paid ads on Meta (tracking with GA4, Tag Manager, Pixel + Conversions API, the learning phase, Advantage+ and lookalike audiences, hook rate, A/B tests sized to your budget, cost per lead vs cost per qualified lead) and Google (Search with Enhanced Conversions, with Performance Max and AI Max shown as demos), plus retargeting, creative fatigue and a UTM check across platforms. Your campaign goes live in Week 7. (4) Campaign reporting with organic social, full-funnel numbers, your next tests ranked by ICE score and freelance pricing, then the last three days: a CV, job applications and LinkedIn day, a mock interview day, and a project showcase where you present your project. AI is woven across every week: ChatGPT, Claude, Perplexity, Gemini, Canva AI, Adobe Firefly, HeyGen and ElevenLabs.

AI is woven into every week, not a separate module: Perplexity for research, Claude for long-form content, ChatGPT for ideas and ad-copy variants, Gemini for Google tasks, Canva AI and Adobe Firefly for visuals, HeyGen for AI presenter videos, ElevenLabs for voiceover, Notion AI for content calendars, and one Make.com lead flow into a free CRM. Paid tools such as Surfer SEO, Frase and Midjourney are shown as options only. The rule we drill is the 30% manual rewrite: AI drafts the scaffold, you do the human edit that actually converts.

A new site rarely reaches page 1 in a few weeks, so we do not promise it. We aim for real traction on the WordPress site you build in Week 4: at least one non-branded keyword in the top 20, or a rising trend in non-branded impressions in Google Search Console, plus a logged test of how AI answer engines handle your topic. It is a job-readiness goal, not a certificate requirement. Low-competition long-tail keywords can move in that time; "best laptop in Nepal" takes years. We are honest about that on Day 1.

Common entry paths include Junior Digital Marketing Executive, SEO Specialist, Social Media Manager, Performance Marketer, Content Marketer, Marketing Analyst, Growth Associate and freelance marketing support roles. Pay scales with your skills, portfolio, and whether you work locally or for international/remote clients. We do not promise a job or a salary; we build your portfolio, run a mock interview, polish your CV and LinkedIn, set a freelance pricing baseline, and refer you into our hiring network.

Maximum 10 students per batch: your campaign and SEO recommendations get reviewed by a working marketer, not buried in a class queue. Hybrid by default: in-person at Old Baneshwor with online recordings and office hours. Sunday Open Classroom is open to every enrolled student: pair on builds, get unstuck, or just focus. Every student gets direct mentor time on their campaign scope, creative critique, SEO strategy and attribution decisions.

Yes. If you need it, you can sit in on one class for free before you pay. Message or call us to pick a day.

Because SEO compounds: one published article keeps earning traffic for years, and it is the cheapest channel to scale once it works. AI also changed the discipline, with Answer Engine and Generative Engine Optimisation (AEO and GEO). So SEO runs through Weeks 3 to 5 (technical, on-page, off-page, local, AEO and GEO), and you keep reading your site's Search Console data until Week 8.

No. We give you a small ad budget to test with. It is enough to learn the tools and read real numbers, but too little to prove a small difference between two ads, so we teach you to test two versions and call small results "directional" instead of pretending. The only cost you pay yourself is a domain and hosting for your site, roughly NPR 4,000 to 8,000 for the first year. In Week 6 you also learn how Nepali businesses pay for ads: Meta and Google do not take eSewa or Khalti directly, so they use a dollar card from a Nepali bank or an agency account billed in NPR with a VAT invoice.